DENVER – In a move aimed at creating one nationwide brand, Bonfils Blood Center announced it will now be known as “Vitalant.”
The name Vitalant, (pronounced Vye-TAL-ent) embodies “something vial and full of life.” The company also indicated it hopes to reach a younger audience with the name change because more than 60 percent of blood donations come from people 40 and older.
In a news release, Chairman of the Board of Trustees Dr. Ron Waeckerlin said:
“Vitalant’s purpose is to help people realize their life-transforming potential. A name change does not change our commitment to the communities we serve in Colorado or the people who count on us. In fact, our national presence allows us to effectively tap into our network to ensure donations reach the people who need it most.”
The rebranding effort will affect eight locations in Colorado, including its location at Austin Bluffs Parkway and Academy Boulevard in Colorado Springs.
The company said the decision to change its name not only affects Bonfils but nine other blood center brands across the United States.
The company added that it needs 430 blood donations every day to support Colorado’s demand.
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